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projects detail
Performance Lube
CLIENT: Performance Lube
INDUSTRY: Automotive Services
TIMELINE: 8 Weeks Execution
LOCATION: Ohio
ONLINE BOOKINGS
+31%
MOBILE SPEED
2.4x
FEWER NO-SHOWS
-38%
OVERVIEW & THE CHALLENGE
An auto service brand losing bookings to a clunky site
Performance Lube's service pages were slow on mobile, and booking required a phone call. Customers dropped off before scheduling, and stores had no shared view of available capacity.
Mobile booking flow abandoned mid-way
No online scheduling across locations
Store pages inconsistent and hard to update
THE EDGELESS SOLUTION
We rebuilt the site around location-based service pages and an online booking flow showing real availability. Confirmations and reminders go out automatically, and a simple admin lets the team update pricing and hours per store.
Location-Based Service Pages
Clear pricing, hours, and services for each store.
Online Booking & Reminders
Real availability with automated confirmations and reminders.
Multi-Location Admin
Central control of pricing, hours, and service menus.
work process
An 8-week booking rebuild rolled out store by store
We started with the drop-off data, rebuilt the highest-intent pages first, then connected scheduling per location.
step 1: booking flow audit
We tracked where mobile visitors dropped off and mapped the phone-based process behind it.
step 2: mobile-first redesign
Service and booking pages were rebuilt around the tasks customers actually came to do.
step 3: scheduling integration
Booking connects to each store's schedule with confirmation and reminder emails.
step 4: store rollout
We launched location by location, then consolidated admin into one dashboard.
MEASURABLE RESULTS
The first quarter on the new site brought more online bookings, faster mobile pages, and a measurable drop in missed appointments.
+31% Bookings
Growth in online bookings within the first quarter.
2.4x Faster Mobile
Mobile page speed improvement after image and asset work.
-38% No-Shows
Reduction in missed appointments after reminder automation.
CLIENT TESTIMONIAL
Owner
Performance Lube
"Bookings are up and our phones are quieter in the best way. Customers book online and show up."
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